UK drinkers trading up when out
by Jane Scott
Thursday, May 06, 2010

A report by Datamonitor shows that UK drinkers are trading up to higher quality wines when drinking out at pubs and restaurants but trading down when drinking at home.

The research suggests that British consumers would rather splurge out on one good bottle than order two or three bottles of house wine - the upshot is they're drinking less overall and this is likely to impact on the bottom-line of the industry despite offers and price reductions to drive volume.