Oddbins launch 'Natural Wines'
by Jane Scott
Thursday, May 20, 2010

Oddbins is to experiment with a range of 'natural' wines in 10 stores and online as part of a push to increase its range of environmentally friendly wines. If successful, the line-up will expand from eight wines and be rolled out to other stores.

So you may ask what is a Natural Wine? Well, natural wine is made with as little chemical and technological intervention as possible in the vineyard and during the winemaking process. But, there is some controversy surrounding natural wines as many critics believe the term is misleading. There is no established certification body and the term has no legal status. Natural Winemakers also differ in what they consider to be an acceptable level of intervention.

Oddbins say they're offering the consumer something different but accept these wines probably won't be a massive commercial movement but are a step towards sustainable viticulture.