How to Start a Wine Business with Nick Martin

This show was published 04 October 2024

Overview

In this second interview we talk about using the Wine Owners platform to help start a wine business using their Wine Hub.

First up, defining the purpose of your business and building a picture of who you are and what are your target markets.

Second, categorise how you see your operating model, e.g. broker, importer and how you see your place in the market.

Next question, what inventory choices do you need to make? This can include virtual stock as well as or instead of physical stock holdings.

We talk about the importance of market research to not only validate your business proposition but to clarify and identify opportunities.

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Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.