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UK Wine Show 191 Peter Franz Sensible Wine Service

This show was published 22 January 2010


Sensible Wine Services (SWS) provide behind the scenes logistics support for wine trade events and competitions in the UK and abroad. We talk to owner Peter Franz about his thriving business.

SWS handle the wine logistics for shows and tastings around the UK and Europe such as the generic bodies' trade tastings, wine exhibitions and also wine competitions such as Decanter World Wine Awards, IWC and IWSC. Peter has a team of 14 staff and brings in freelancers as and when needed. The logistics includes handling and delivering wine, hiring out glasses and spittoons as well as supplying knowledgeable staff to work on stands. Peter, in his own words, started out as a cellar boy for a wine merchants and has been in the wine trade ever since. 15 years ago he set up SWS with partner Norman White and hasn't looked back. For more info visit


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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