UK Wine Show 202 Wendy Cheung on the HK Governments position on wine

This show was published 09 April 2010

Overview

Wendy Cheung, the principal assistant secretary for Commerce and Economic Development in Hong Kong, talks to us about the strategy for promoting wine consumption. Wendy looks after the promotional strategy for wine to take advantage of the trend for growing demand for wine in Asia and the major opportunity that mainland China represents for Hong Kong. This growth in wine has been fuelled by a reduction in alcohol taxes from 80% to 40% in 2007 and a further reduction in 2008 from 40% to zero. Hong Kong also has the advantage that it is a neutral, non-wine producing country and so is happy to sell and promote wines from all over the world.

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Sponsorship

The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.

Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.