Skinny wine anyone?
The new wave of skinny wines continues following Treasury Wine Estates, launch of a low-calorie wine range in the US in January. Now Australia's Accolade Wines are launching a skinny wine in the US and will link in with Weight Watchers to sell its product.
Facing flat sales and recessionary conditions in its key markets, winemakers have recently locked onto consumers looking for a slimming wine product that's low in alcohol.
Under the brand name 'The Light Grape' and priced at $US12, the wines will contain about 80 calories per standard glass. Initially there will be a Chardonnay, a rosé, a white blend and a red blend.
Treasury Wine Estates' Skinny Vine label retails from $US7 to $US10 a bottle for a Chardonnay, a White Zinfandel and a Moscato. The wines have 86 to 95 calories per glass.