Taste Test helps boost online wine sales
It appears Morrisons Taste Test is helping to bring in customers to its online wine offering Morrisons Cellars. The company now have 50,000 online paying customers which surpasses what they expected to achieve. The Taste Test enables customers to work out which wines would most suit their palates by asking them a series of questions. They are hoping to roll out the test in the wine aisles of Morrisons stores and Morrisons Cellars will also become part of the general Morrisons online store in the New Year.