Supermarket own labels start to dominate

Figures from Kantar Worldpanel show that private label wines have grown by 12% year on year since March 2013, whilst branded wines are decreased by 4.2%
Sainsbury's is one of the market leaders in the own label sector, with wine ranges such as the Taste The Difference range, and are seeing their own label wines grow by 18%, outperforming the market overall.