Wine Intelligence report on world's most powerful wine brands
Wine Intelligence's Global Wine Brand Power index for 2018 has been released. The top brands are Australia’s Yellow Tail which is particularly powerful in the USA and Canada, as well as top 10 showings in Australia, China, Ireland, Japan, South Korea and the UK. The #2 global brand is Chile's Casillero del Diablo and in joint third is Bordeaux’s Mouton Cadet and Constellation’s Woodbridge brand.
The index is based on feedback from drinkers around the world. Each is asked question on awareness, recalled purchase in the past three months, conversion rate of awareness into purchase, future purchase consideration, and the brand connection measures of affinity and recommendation. The scores were compiled for each of the 15 markets examined and scaled to reflect the size.
Wine Intelligence is a UK-based wine market research company.