China's top three on-trade suppliers by country
China’s wine sales in restaurants and bars (the on-trade) were released in Wine Business Solutions latest report.
France has a 36.7% market share, while Italy has 17.9% and Australia 10.8%. Italy’s overall share of sales to China are lower at 6.3% so selling via restaurants and bars appear to be Italy's strength. While Australia exports 27.1% of wine to China so most of its wines are sold for home drinking via retail outlets (the off-trade).