BOOKINGS: 020 8288 0314

Refreshingly fun tasting events
ThirtyFifty - Hens

Wine News

Penfolds to launch Chinese wine

With Australian wines all but non existent in the China due to punitive tariffs, Penfolds, owned by Treasury Wine Estates (TWE), is to launch a wine made in China later this year.

By releasing a wine produced in China it will, in effect, dodge the tariffs. Bloomberg reported this week that the bottles are expected in the second half 2022 and will be priced between A$30 and A$50.

The TWE group has been running trials in the country’s Ningxia (central-north China) and Shangri-la (south-west) regions, resulting in promising characteristics in fruit quality and flavour expression, infrastructure and vineyards.

Tony Battaglene, Chief Executive of Australian Grape and Wine, said the move was a way of keeping Australia present in the Chinese market.
I’m not really surprised. Most of our companies are going through a really difficult time because of the closure of the Chinese market so everyone is trying to diversify their supply chains. he told Australian radio station ABC Radio Adelaide.