Hardys does it by half

Hardys has brought out two of its Nottage Hill wines in half bottles. According to research by Constellation, Hardys parent company, there are lots of frugal consumers among us who want to treat themselves to a glass of wine at home but won’t allow themselves to open a full bottle and ‘waste it’. The new Nottage Hill 375ml bottles provide the solution. They also give consumers who haven’t tried the wine the chance to see if they like it for only £3.99 rather than spend over £6 on a full bottle.

The half-bottle range, which is available in a Chardonnay and Cabernet Sauvignon and Shiraz blend, of course also fits in nicely with the current message of promoting responsible drinking.