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Wine News

'Three Dollar Koala' launches in US

The Bronco Wine Company best known for its Charles Shaw 'Two Buck Chuck' is to launch an Australian Chardonnay in the United States under the brand name 'Down Under' and market the wine as 'Three Dollar Koala'. The wine will sell at US$2.99 and will be part of a range of entry level wines made from surplus Australian stock. The Bronco Wine Company will target Yellow Tail which retails at about US$7 a bottle and has sales of about 8.6m cases a year in the US.