French wine banned in Australia for masquerading as Kiwi wine

A French Sauvignon Blanc, called Kiwi Cuvee, has been prevented from being sold in Australia because of its name. The producer Lacheteau tried to register the name in Australia but the New Zealand Winegrowers Association complained claiming it could cause confusion with Australian consumers who would assume the wine was from New Zealand. In Australia the term Kiwi has a strong association with New Zealand the association argued that it should be reserved for New Zealand wines. Kiwi Cuvee is produced in the Loire Valley and already sells in the UK and Europe.