NZ bigger than Germany in the UK
According to latest data for the year ending March 2010 New Zealand has overtaken Germany in sales to the UK off-trade market (supermarkets and retail outlets). The data shows New Zealand has a 3.3% share by value and grew by 4.6% over the year with an average retail price of £6.05 per bottle. David Cox of New Zealand Winegrowers conceded there had been some price discounting which had influenced the performance of New Zealand wine but that consumer loyalty in the UK was a key factor in the growth.
