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Heritage is key with Fine Wines

So what are the biggest motivating factors for fine wine consumers?

Latest research by Wine Intelligence revealed at the Fine Wine 2010 conference, shows that heritage and provenance of fine wines are by far the biggest motivators. Whilst ethical credentials and scarcity of fine wine were the least of their considerations.

Other factors were the provenance associated with a region followed by the hand-crafted nature of production, critical acclaim, family-owned credentials and rarity. According to Wine Intelligence there are 7 million consumers of luxury or super-premium wines and they account for 13% of the total spend on wine in the UK.