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Wine News

Aussie wine makeovers for Rosemount and Peter Lindemans

Two big Aussie brands are undergoing changes designed to broaden their appeal. Rosemount, the brand that four years ago was the biggest-selling wine in Australia, has seen sales drop globally by nearly a quarter. As a result, it’s getting a makeover, which also involves halving the ranges to six to make selection easier for consumers. Leading the revitalisation is the company’s popular Diamond Label range, which is to appear in a unique new bottle that features a diamond base to create an innovative prism-like effect. There are changes on the wine front too, as the brand returns to the easy-drinking, fruit-driven style for which it became famous. Screwcaps are also to be introduced across all the new wines, which will hit shops here in November. Meanwhile, Lindemans – another company owned by Foster’s Group - is looking to turn from an Australian brand to a global one. The new brand, to be called Country of Origin, will have wines not just from Australia but from Chile and South Africa as well. Company spokesman James Craig-Wood told ThirtyFifty that the new range will have the same approachable, creamy and fruity style as other Lindemans wines and will be sourced from well-known vineyards. No date, however, is yet set for their arrival in the UK.