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Wine News

Aussies drink their own in Jan to boost flagging domestic demand

100s of Australian winemakers have thrown their weight behind next month's first national celebration of Australian wine.

The All For One Wine campaign urges Australian winemakers, grape growers, retailers, restaurateurs, wine writers and consumers to drink only Australian wine from January 1 until Australia Day.

The campaign aims to make Aussies proud of their Australian wine and urges them to produce more wines suited to Australia's summer lifestyle of barbecues, backyard cricket and trips to the beach.

McLaren Vale, South Australia, winemaker Stephen Pannell who launched the All For One Wine campaign put it to the Australian people Do you want a highly tannic, over-oaked, 15 per cent alcohol shiraz in the middle of summer?.

Mr Pannell also wanted to address the 20 per cent increase in imports in the past six months.

The campaign has clearly struck a chord, with almost 1000 people - including more than 220 winemakers - pledging their support for the campaign by this week.