Moet 'Made in China'
Moet Hennessy has signed a joint venture deal with a state owned Chinese company to make high-end sparkling wine on the Chinese mainland. The wine will be produced from a 67 hectare site in the northern region of Ningxia Hui. This will be the first sparkling wine in China made according to traditional methods and the first wines would be ready in three years.
In terms of domestic production of wine, China is set to increase by 77% over the next four years, from an average 72m cases to 128m cases. The two companies expect the joint venture to attract many more companies to China.