Chianti producers eye new horizons as Trump tariff threat looms

Italy, the top wine exporter to the US, faces fresh uncertainty after Trump’s plan for 30% tariffs on EU imports from August. Giovanni Busi, of Consorzio Vino Chianti, views the crisis as a chance to expand into markets like Brazil, China and India, where wine demand is rising. Prosecco makers, heavily reliant on US sales, warn of strategic upheaval if tariffs hit. Meanwhile, Spanish producers see Canada, Latin America and Southeast Asia as promising alternatives, hoping new trade deals or retaliatory US tariffs could create openings. Industry leaders stress that securing stable, diversified markets is crucial for Europe’s €2 billion wine trade with America.