Elton John launches 0% fizz in UK

Elton John has entered the drinks market with a new alcohol-free sparkling wine, now landing on UK shelves at Sainsbury’s at £10 a bottle, aimed at bringing a Champagne-style experience to a wider audience.

The product, called Elton John Zero Blanc de Blancs, is made entirely from Chardonnay and positioned as a 0% alternative to Champagne. Grapes are sourced from northern Italy, while production takes place in Germany, a growing hub for high-quality alcohol-free wine.

Distribution is being handled by Benchmark Drinks, led by celebrity wine specialist Paul Schaafsma, who has also worked with Kylie Minogue and Gary Barlow.

Unlike most low-alcohol wines, the drink is made without alcohol from the outset, using a specialist fermentation process rather than removing alcohol later. Green tea extract adds a touch of tannin, while gentle carbonation creates a fine, persistent fizz.

Elton John is a natural fit for a 0% brand, having been one of the UK’s most high-profile teetotallers since giving up alcohol in 1990. His husband and manager David Furnish, who also does not drink, said the idea grew out of their own lives at home. “It really came from something we wanted and needed,” he said, adding: “Both Elton and I are teetotal, and we love to entertain.”