White wine emoji campaign

New Zealand has launched a global campaign to create the world’s first dedicated white wine emoji, celebrating its iconic styles and rallying wine lovers to support a long-overdue addition to digital culture.

New Zealand Winegrowers has unveiled “The Great White Wine Toast”, a worldwide initiative highlighting the country’s celebrated white wines while advocating for official recognition in emoji form. Despite white wine’s global popularity, only red wine, champagne and cocktails are currently represented across digital platforms.

The campaign argues that modern wine culture is not reflected in today’s emoji set, and proposes a pale-gold white wine glass design inspired by New Zealand’s vibrant styles. Supporters are encouraged to sign a petition, share posts using #WhiteWineEmoji, and join a global toast on 1 May, International Sauvignon Blanc Day.

Timed to coincide with key white wine celebrations throughout May, the initiative will culminate in a formal submission to the Unicode Consortium, backed by public and industry support.