Vineyard prices fall in France

French vineyard prices have fallen for a second consecutive year, with Bordeaux suffering the steepest declines as the country’s wine industry grapples with vine removals, falling demand and a sluggish land market.

New figures from Safer, France’s agricultural land agency, show that the average price of vineyard land with a protected designation, fell 2.9% in 2025 to €171,400 per hectare. Excluding Champagne, where values remain exceptionally high, prices dropped 6.8% to €87,400 per hectare.

Bordeaux-Aquitaine saw the sharpest decline, with vineyard values falling 23.8% after an 18.4% drop the previous year. The average price reached €77,100 per hectare, while some prestigious appellations recorded even larger falls. Pauillac dropped 32% to around €1.7 million per hectare and Margaux fell 43% to €800,000 per hectare.

The picture was brighter in Burgundy and Champagne, where prices continued to rise modestly. Burgundy vineyard values increased 3.9%, while Champagne edged up 0.9%.

Despite weaker prices, vineyard transactions rose 16.3% in value to €1.65 billion. However, industry leaders warn the French vineyard market remains in a period of major restructuring, with nearly 30,000 hectares already uprooted and further removals expected as producers adapt to changing consumer habits and declining global wine consumption.