Alumninium bottles launch in M&S

Organic wine brand Vinca is launching its sustainable aluminium-bottled wines into Marks & Spencer Food stores across the UK, rolling out to 116 stores, in a major retail milestone for the business.

Vinca’s organic Catarratto white and Syrah & Nero d’Avola red will be priced at £10.50, made from 100 per cent recycled aluminium bottles introduced first in its 2021 canned wine range, before expanding into 750ml formats.

According to independent carbon auditing by Zevero, the aluminium format reduces emissions by nearly 50 per cent versus glass, with each empty bottle weighing just 68g compared with around 450g for a standard glass bottle, improving logistics efficiency.

Pallet efficiency also improves, with up to 40 per cent more bottles per shipping container. M&S wine buyer Harriet Coates said the range combines sustainability and quality. The wines are also listed at Tesco and Booths across the UK retailers.