Wine marketing with Lenz Moser
This show was published 14 February 2020
Lenz Moser is both a wine maker and a marketing man. While many wine makers fly around the world tasting their wares. Not many have had formal training in marketing and such a long glittering career in the trade.
We talk to Lens about his golden rules for marketing wine. We also touch on his family inventions and carrier wine.
The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.