Wine marketing with Lenz Moser

This show was published 14 February 2020

Overview

Lenz Moser is both a wine maker and a marketing man. While many wine makers fly around the world tasting their wares. Not many have had formal training in marketing and such a long glittering career in the trade.

We talk to Lens about his golden rules for marketing wine. We also touch on his family inventions and carrier wine.

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Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.