Mike Best MW on What Makes Wines Popular
This show was published Friday, September 16, 2022
- Mike Best MW on What Makes Wines Popular
Overview
Mike Best MW is a product manager at Boutinot, a wine wholesaler, and so he spends his time thinking about the wine styles people like to drink. Mike buys wines from Spain, Portugal, England and Lebanon and so has a wealth of hands-on experience in his current wine buying role in addition to his in-depth knowledge gained through his Master of Wine studies.
We talk about how some wines sell and others don't, whether they be entry level or super premium wine and pose the question everyone wants the answer to - what is the next big thing in wine?
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Music
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.