Bibendum say Olympic wines contract was less than successful

Wine wholesaler Bibendum, who won the contract to supply official Olympic wines last year have admitted that the Olympic wines were not as successful as they would have liked and they were disappointed with the results. Despite the lower than expected sales co-founder of Bibendum Michael Saunders said it was still a great project to be involved with and was glad they were. The leftover wine that didn’t sell during the Olympics and Paralympics last summer is being re-labelled and sold through.