Yellow Tail sells its billionth bottle

The iconic Australian Yellow Tail brand has sold its billionth bottle, producer Casella Wines announced this week. To mark the occasion Casella was presented with a commemorative bottle by Amcor Glass who have supplied Casella with the bottles for Yellow Tail for more than 10 years.

The milestone has been achieved in less than 11 years, after the brand was launched in 2001. In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute the Yellow Tail wines in the United States. In 2001, it sold 112,000 cases, a number that jumped to 7.5 million in 2005, helped by distribution through Costco.

Yellow Tail has enjoyed similar success in the UK which, in 2000, began importing more wine from Australia than from France for the first time in history.