Pokemon Go!

The craze amongst many young children this summer has been Pokemon Go. Children across the globe have had their heads down on their smartphones collecting Pokemon's as they travel about, some totally oblivious to where there parents have taken them on holiday. But it seems it hasn't just caught the attention of the kids, the Millennial crowd in their 20s and 30s who remember Pokemon the first time around, are also on a nostalgia trip. And so award winning Dutch restaurant Noma and some vineyards in the US, France and Australia have cottoned on to the potential and have reported sightings of Pokemons. These businesses believe that this gives them the potential to attract new visitors. No Pokemons to report here at ThirtyFifty!