Christmas in Yorkshire is all about the Vodka

Drinks distributor Matthew Clark has reported that online Christmas trade orders in 2016 rose by almost a third in volume vs the previous year. Online sales through their Matthew Clark Live platform in December jumped 27% by value and 29% in terms of the number of orders placed compared to 2015, as pubs, bars, and restaurants stocked up ahead of a busy festive period. Prosecco accounted for three of its five best-selling products, but there was also a good performance in spirits, particularly vodka, which accounted for the other two top spots.

However there was a regional variation, with Yorkshire seeing the greatest demand for vodka, and accounting for 40% of online orders, Greater London accounting for a third of non-vintage Champagne orders and gin being the most popular in London. The South West saw strong port and sherry sales.

In our recent poll we asked what you will be drinking on Christmas day. Results showed that 53% prefer to drink sparkling wines vs 39% choosing still wines and for just 8% a fortified wine is the drink of choice.