If you prefer corks you may be mentally deluded

If you prefer corks you may be mentally deluded. In a recent study by Oxford Professor Charles Spence, candidates were asked to rate three wines. One from a screw cap bottle and two from bottles sealed with corks. Overall participants rated the wines under cork as being 15% better quality. However the same wine was given in each case. According to Professor Spence “Our senses are intrinsically linked – what we hear, see and feel has a huge effect on what we taste. The sound and sight of a cork being popped sets our expectations before the wine has even touched our lips, and these expectations then anchor our subsequent tasting experience.” Spence said. “These results emphasize the importance of closures for wine and the clear association between cork and quality in our subconscious.” he added.