The five most attractive wine markets for producers
To identify the most attractive wine markets for producers, Prowein teamed up with the Geisenheim University in Germany to survey more than 2,300 experts in the wine trade, from 46 countries. They have produced a list gives the top five countries that exporters are targeting.
In fifth place is the USA. Its a big market for Italy and France, with exports of 1.9 and 1.8 billion US dollars respectively. The third biggest exporter to the US is New Zealand on 422 million US dollars, with the US New Zealand's number 1 export market. It is also a key target market for many UK producers.
Scandinavia is the fourth most attractive market in spite of many government rules that limit competition and keep prices high. If you can break into the market it is a profitable one.
The third most attractive market is Hong Kong slipping from number 1 in 2017. Some UK producers are targeting this market, including Rathfinny Estate.
Japan is the second most popular market with big growth particularly in Champagne which is up 18% by volume vs 2017. It may even overtake the UK as the second biggest market export market for the fizzy stuff if Brexit woes continue to reduce Champagne sales.
And finally, the number one market for wine exports according to the drinks trade is China, with many experts predicting that it will continue to grow in importance.