Vivino to launch new personalised matches for wine drinkers

Vivino, the wine app that allows users to scan bottles and get other user recommendations, is to launch a new matched percentage feature, that is claimed to give the user an indication of how much they are likely to enjoy the wine.

With over 1 billion wine label images and 42 million users, the match personalisation service will leverage the large data sets to identify if you personally will enjoy the wine. It does this by looking at your ratings and other users who have similar ratings. Users can also see what other similar wines other users as searching for and looking at.