Deliveroo sampling Wolf Blass to homes

Treasury Wine Estates (TWE) has joined forces with Deliveroo to launch a Wolf Blass sampling campaign.

Launched to enhance at-home occasions, the Australian wine brand has allocated up to 20,000 187ml complimentary bottles of Wolf Blass Yellow Label, Cabernet Sauvignon and Chardonnay to go with meals delivered via Deliveroo in London and Manchester.

The partnership would enable recipients to “become wine connoisseurs in the comfort of their own homes”, said Ben Blake, head of marketing for EMEA at TWE. “Consumers want to recreate quality experiences they enjoy in restaurants in the home – this partnership enables customers to order from their favourite delivery company and make their eating-in occasion all the more special, pairing quality wines with their meal of choice,” he said.

Last month, Majestic Wine and Deliveroo accelerated their UK partnership to cater for the lockdown generation, with 30 new Majestic sites added, enabling consumers to order wine via the Deliveroo app from a total of 80 sites across the UK.