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Naked Wines to improve carbon footprint

Wine retailer Naked Wines plans to improve its wines' carbon footprint by reducing the weight of 3.5 million wine bottles, and ensuring another 2.5 million bottles do not get any heavier under its current contracts.

The 6 million bottles are expected to strip 10% of carbon emissions from Naked Wines, which means around 450 tonnes of glass or about a million wine bottles worth of glass will be saved.

According to James Crawford, MD, for some, there seems to be a perceived correlation between the weight of the bottle and the quality of the wine. Naked, however, says its data tells a different story.
Crawford said our rating scores for the same wine in a box versus glass are similar, or in most cases, slightly higher.