Deliveroo backers invest in canned wine company

English canned wine company The Uncommon has received investment from Deliveroo backers of £1.2 million to help fund its growth.

The Uncommon has kept things local by only putting English wines into cans to sell here in the UK. The Uncommon is now the UK’s fifth largest English wine producer by retail sales according to Nielsen Scanner Data, for the year ending 7 October 2023. Their wines are available at Waitrose, M&S and Ocado and also on British Airways, Virgin Atlantic and Iceland Air flights.

The creatively labelled canned wines range includes a Bubbly White, a Bubbly Rosé, and two lower abv botanically-infused English spritzers. The Uncommon sources all grapes from its vineyard in Kent and select growing partners across the Southeast of England.

Henry Connell, co-founder at The Uncommon said: We’re in a unique position to be part of two growing categories: English wine and alternative packaging. Our steady growth is testament to the increasing thirst for quality within sustainable packaging, aligning with retailers’ drive towards Net Zero targets.