Asda launches mini taster bottles

Asda has launched a range of mini taster bottles designed to give consumers the confidence to try new wines. These 25cl Tasters cost between £1.50 and £2 but if drinkers like the wine enough to go back and buy a full bottle, the supermarket will deduct the cost on production of the receipt.

Fifteen wines are available to start with and Asda plans to change the selection every few months to reflect the seasons. So the first bottles have an emphasis on red wines and include well-known brands such as Casillero del Diablo and Campo Viejo as well as the own-label Extra Special range of a Claret, Medoc, Primitivo and Cotes du Rhone Villages. But white and rosé
also feature and there are sparkling wines for Christmas time.

Asda’s MW Philippa Carr, who selected the range, explained, ‘Many of our customers have told us of their confusion when it comes to choosing new wines – the complex descriptions, the unwritten rules and fear of not liking the taste. Tasters are designed to give these customers the confidence they need to try new wines and make enjoying wine accessible to all.’

From the consumer’s point of view, it looks like a win-win situation, because Asda says that if a Taster isn’t to the buyer’s taste, all they have to do is take back the receipt and they will get a full refund – ‘no catch’.