London Wine Fair buyout

The London Wine Fair is embarking on a bold new chapter after event director Hannah Tovey completed a management buyout, describing the move as “exciting if a little bit terrifying” as she takes full control of the UK’s flagship drinks exhibition.

The buyout sees Tovey establish a new company, Vindustrious, backed by private investor Perrin & Partners. She and her husband have acquired the fair from the Hemming Group, which launched the event in 1981 but is now stepping away to focus on its core sectors. Tovey said the shift is “life-changing”, noting that the fair can now operate with greater agility and independence.

All five members of the existing team will remain, ensuring continuity as preparations continue for the 2026 show. Following a strong 2025 edition that delivered a 40% revenue jump, Tovey promises stability next year, with major innovations planned for 2027, including a new drinks-industry service powered by LWF’s extensive data.