One producer dominates UK French Rosé sales

French rosé sales make up 30% of UK retail rosé sales, but are dominated by one brand, La Vielle Ferme, when translated - the old farm - affectionately known as The Chicken Wine due to the two chickens on the label! Their rosé from the Rhone Valley accounts for 35% of all France’s rose sales in UK supermarkets and wine merchants, this is over 7 times larger than the number two French rosé by Kylie Minogue.

La Vielle Ferme sales amounted to a whopping 13.9 million bottles in 2025, while Kylie Minogue sold 1.8m bottles. Both these delicate coloured rosé wines are Vin de France and not produced in the famous Provence region. The third most popular wine sold in the UK retail market is Whispering Angel with 1.4m bottles. It is also the first wine that actually comes from Provence, but the only brand in the top 5 UK rose retail market.

The top 10 is below:

1. La Vieille Ferme rosé: 13.9m bottles
2. Kylie Minogue rosé: 1.8m bottles
3. Whispering Angel rosé: 1.4m bottles
4. La P’tite Pierre rosé: 1.13m bottles
5. Le Bijou de Sophie Valrose rosé: 1.1m bottles
6. Miraval Studio rosé: 578,000 bottles
7. Coeur de Cardeline rosé: 452,100 bottles
8. Mirabeau rosé: 355,000 bottles
9. Mirabeau Pure: 342,000 bottles
10. Minuty M rosé: 314,000 bottles