London Wine Fair visits reach 6 year high

London Wine Fair 2026 recorded 10,539 visitors at Olympia, with attendance up 8.2% from last year's 9,741, marking the first time in six years above 10,000. Monday attendance rose 13.5%.

Under new owner Vindustrious, led by Hannah Tovey, exhibitor numbers also rose to 475 from 445 year on year. UK producers increased fivefold, reflecting strong domestic momentum and the success of the show's inaugural 'Host Nation' initiative which championed wines from Great Britain.

The UK drinks trade made up 82% of visitors, with 61 countries represented. The top five visitor countries were the UK, Italy, France, the US and Spain.

Vindustrious ownership and a management buyout signalled structural change, with the addition of a beer zone and spirits presence expanded, to add energy through a broader drinks offering. Organisers reported stronger engagement across all categories and deemed the event a resounding success.