M & S's Pink Port - one for the girls

Marks & Spencer is targeting younger, female drinkers with the launch of a ‘brand new port style’. M & S says Pink Port is ‘light in style, bright pink in colour with fresh fruit aromas’ and ‘is set to transform the port category’, adding that the last time a new port style was launched was Late Bottled Vintage in 1970.

This new Pink Port is designed to be drunk chilled or over ice as a ‘refreshing summer drink’ or with dessert, says M & S, so the company hopes it will appeal more than just at Christmas, when most port is bought. Priced at £7.99 for a 50cl bottle, it has the same sweetness as ruby ports and is made from the traditional port grape varieties.