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WineDater service launches for singles who love wine

If you are a single Londoner that likes decent wine and is looking for love, then there’s now a new dating-events service that introduces people while tasting some good glasses of vino.

WineDater offers wine tastings for singles run at top-end central London bars featuring premium wines that are a fry cry from the average post-work tipple, according to Nicolla Greaves, who has set up the company along with her partner (in the business and romantic sense) Nigel Littlewood.

Nicolla, who started running wine-dating events three years ago through the Wine & Spirit Education Trust when she was fed up with being single herself, explained that, ‘Having tried every type of dating event there is, I realised that they are not set up primarily for the benefit of the daters but instead to generate as much money for the organisers as possible. Quality over quantity is our motto, so we will only be working with the best venues and wines, which means WineDaters can expect a very “tasteful” experience.’

The way it works is that equal numbers of men and women are arranged for a WineDater evening at a bar, which starts with a brief tutored wine tasting. Then everyone goes through dates lasting around five minutes while tasting different wines blind and guessing what they are. After the event, daters log onto the website and complete the online matching form if they are interested in contacting anyone again.

Singles can register free at and events cost £30.