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Tesco plans wines for the credit crunch

Tesco is looking to introduce a Value range of wines by the end of the year.

Kate Sarginson, PR manager for beers, wines and spirits at Tesco, told ThirtyFifty that, ‘With the current economic climate, we want to be able to offer our customers good quality, value wine that fits in with their budget requirements.’

The project is still very much in its infancy, she said, but the range will be in a similar ilk to Tesco’s successful Value food category and will supplement the current range of sub-£5 wines.

Tesco has already received some negative press, suggesting that such a move might just encourage binge drinking rather than offer those with less disposable income the chance to enjoy a bottle of wine with supper. This is in spite of the fact that the supermarket giant already offers Value brand beers and spirits, rival Sainsbury’s has a Basics wine range and bargain supermarkets like Aldi have lots of bottles selling at well under a fiver.