Tesco test virtual wine advisor

Tesco is currently testing a new wine technology system called The Virtual Wine Advisor, in six of its largest stores to help customers choose their wine. The touch-screen system lets customers select wines by country, colour, style and price and they can also scan bottles of wine for more detailed background information on the product, including food matches and press recommendations.

If the trial is successful, Tesco say they will roll the Virtual Wine Advisor out to a further 150 stores next year.

The system has been developed by Retec Interface the UK's largest provider of Guided Selling solutions.