300g bottle is lightest ever

A lightweight wine bottle claimed to be the lightest screwcap bottle ever to be produced, is being trialled by UK bottlers Kingsland and should hit UK supermarket shelves in January 2010. At 300g it is 200g lighter than the average weight of a wine bottle in the UK.

Nicola Jenkin of the Waste and Resources Action Programme (WRAP), which launched the initiative, said that lighter bottles have been technically viable but the wine community hadn't want to use them because they didn't look right. The Bordeaux-shaped bottle is aimed at large volume brands bottling their wines in the UK and, according to WRAP, more than 200m litres of wine are shipped in bulk and bottled in the UK.