Majestic reduce minimum purchase to 6 bottles
In a bid to attract new customers Majestic wine has reduced the minimum purchase in-store from 12 bottles to 6. The move follows a successful year-long trial in a number of stores. The minimum order online and for delivery from stores will remain at 12 bottles. Customer feedback was very positive towards the lower minimum quantity positioning Majestic a place for customer who want to pop in as well as those who want to stock up wine.
Majestic has 150 outlets in the UK and has reported a fall in pre-tax profits by 56 per cent from £16.7million to £7.4m in the year to March 30 2009, after writing down the value of its French arm by £5.3m. Sales in the UK have been affected by fewer companies buying champagne for office parties, while the strong euro damaged the “booze cruise” trade at its three stores on the continent.