Dragons Den star sets up shop

A new wine website is being set up by Dragons Den entrepreneur, Peter Jones and his business partner Phil Lucas. The site is www.gondola.co.uk and will offer mainstream wine brands such as Lindemans and Wolf Blass and promise next day delivery. The site is being run by Rowan McGregor, formerly of Direct Wines, with consultancy help from former Somerfield head wine buyer Angela Mount to select the right range.

Jones is making use of social networking sites such as Facebook and Twitter where offers will be posted along with tips and wine recommendations from Mount.