BYO wine comes to London
Bring Your Own (BYO) Wine Club has launched in London to encourage people to take their own wine to restaurants. The club has so far signed up 45 restaurants who will let its paying members bring their wine to dinner either free of charge or for a reduced corkage fee. The BYO Wine Club was created by husband and wife team Christopher and Khadine Rose who say that while the concept had been quite a hard sell to many restaurants, several venues had embraced the idea quickly, seeing it as a chance to entice new customers through the door and encourage them to return.
Annual membership will be £100 with a special start-up price of £75. For more information visit www.byowineclub.com.