Fruit flavoured wines target women
Drinks manufacturer Halewood International is targeting females who have outgrown alcopops with a new range of lower-alcohol fruit flavoured wines. Branded 'Botany Creek' the wines will be available in white and rosé, both with an abv of 7.5%. The company is positioning the wines to be consumed with food and hopes to bridge the gap between light wines or RTDs and traditional higher abv wines.