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Wine News

Fruit flavoured wines target women

Drinks manufacturer Halewood International is targeting females who have outgrown alcopops with a new range of lower-alcohol fruit flavoured wines. Branded 'Botany Creek' the wines will be available in white and rosé, both with an abv of 7.5%. The company is positioning the wines to be consumed with food and hopes to bridge the gap between light wines or RTDs and traditional higher abv wines.