Wine online is popular resource

Almost 40% of regular wine drinkers in the UK , or 11 million people, search for wine information online - that's according to Wine Intelligence. Statistics also show that 28% of regular UK wine drinkers, or 8 million people, have bought wine online in the past three months.

Rowan Gormley, founder of online retailer Naked Wines comments that online wine conversations are tipping the balance away from marketing, big budgets and distribution and blogger Belinda Stone urges the trade to consider social media as word of mouth but with a huge audience.